City Office hosted an inspiring breakfast seminar attended by many customers and visitors who networked and listened to an interesting presentation by Eric Langenskiöld from Stormfors digital agency. Mr Langenskiöld gave us a presentation on how digital communication are developing rapidly and how to stay ahead of trends. In 2020 eight Billion people will be online!
Eric Langenskiöld had three recommendations for companies working with digital B2B sales:
1. Measure regulary your traffic. If you stop getting better, you stop being good.
2. Technology is developing faster and faster. Watch out for working with products and roles that may shortly be automated.
3. Dare to niche. To differentiate your deals is getting harder and harder, find out what your company is absolutely best in the world at.